Top 10 Mobile App Testing Trends for 2023 You Should Know

5 min readMar 8


The year’s ending is an excellent opportunity to reflect on your accomplishments and plan for the following year. The newest developments in consumer behaviors, technology, and the market may all be examined by mobile app development teams who can then consider how to incorporate them into your testing and development strategy.

To help you plan your mobile app testing online strategy for 2023, we’ll talk about the mobile testing trends to look out for in the upcoming year in this piece.

1. Artificial Intelligence in Testing

The next advancement in almost every phase of the development cycle is artificial intelligence (AI). Automation should be used if a task can be completed with the same level of quality as a manual test. The use of AI is anticipated to increase soon. Stabilizing quick releases will be made more accessible by combining AI and machine learning, which will also aid in fixing issues and enhancing testing methods. Analytics and reporting are also beneficial.

2. Security Testing is a Top Priority

One of the most significant issues on developers’ minds is security, which can be solved by conducting a mobile app test. Cyberattacks continue to affect companies of all sizes and across all industries, and in 2023, new forms of attacks are anticipated to emerge. Your company is in danger, but so is your customers’ private data. Identity theft is possible, along with compromising login passwords and payment card data.

Additional exposure is made possible by the transition to a remote workforce and the growing use of internet of things (IoT) devices. In light of this, cybersecurity needs to be enhanced and considered at every level of growth.


3. Quality As a Marketing Tool

Due to the wide variety of alternatives, users have high expectations for their mobile app experiences. Due to this demand, Google has changed things such that higher-quality apps get exposed. On the other hand, it can hide or prominently label inferior products. Google Play advises developers to place a priority on technical excellence and include details about the standards used to assess submissions.

You may get additional troubleshooting tools and performance and stability monitoring with Android Vitals. The quality of a mobile app is more crucial than ever since buyers will choose higher-quality items. A thorough mobile app testing strategy helps ensure the deployment of high-quality apps.

4. Scriptless and Low-code Test Automation

Low-code automated testing makes testing mobile apps more accessible and faster. Non-technical testers may build and automate test cases even without programming experience. People on the team with the greatest first-hand knowledge of the target audience may provide developers with insightful information about potential UX issues.

By incorporating low-code automated web testing into your approach, you may expand the scope of your testing while simplifying and expanding your company’s operations.

5. MTTD and MTTR As Critical KPIs

Reducing the mean time to detection (MTTD) and mean time to resolution is a top priority for mobile app developers due to the demand to respond swiftly to a changing market (MTTR). Utilizing DevOps Research and Assessment, or DORA, metrics is one approach to achieve this.

DORA measurements give teams a way to gauge performance and determine what needs to be improved. An app monitoring and error reporting system makes it simple to record the metrics measured, including change failure rate, mean time to recovery, lead time for modifications, and frequency of deployments.

6. 5G Technology

Mobile app developers will be able to use 5G networks’ quicker upload and download rates and lower latency to design more sophisticated and responsive apps when 5G networks become more widely accessible.

7. Mobile IoT Apps

The Internet of Things has dominated many industries, from manufacturing and transportation to healthcare and agriculture. Mobile IoT app development surged as a result of this. The way a business functions has been changed by IoT-enabled technologies. A smartphone app is, of course, just one component of the Internet of Things architecture.

But when paired with recent technology developments, it may increase efficiency, restructure procedures, and fundamentally alter how you live or conduct business. The main interface for interacting with intelligent systems humans is provided through mobile applications.

8. Scriptless Test Automation

Scriptless automation frameworks will become more and more popular in 2023 as more businesses try to use their resources better. These tests may be created by non-senior developers without programming or scripting expertise, freeing up high-end resources.

Because most mobile apps won’t be able to employ a one-size-fits-all strategy, frameworks and customization will be king.

9. Cross-Platform App Development

Cross-platform app development is one of the top trends for 2023. This enables you to create your app once and release it across various platforms, such as iOS and Android. Cross-platform development saves time and money and guarantees that your software will look and feel the same on all devices.

10. Mobile App Quality as A Marketing Tool

Since there are so many mobile applications on the market, customers need a top-notch experience. In response to this demand, Google Play provides more exposure to higher-quality apps in the Play Store. On the other hand, it may stop selling inferior goods or warn customers about them.

Focusing on technological excellence is advised, and Google Play offers measures for measuring standards. Through Android vitals, you can keep an eye on parameters like performance and stability and utilize new tools to spot problems.

Final Note

The app development and QA teams must maintain a laser-like focus on giving consumers a smooth and happy experience while juggling the high demand for speed and security in today’s mobile-first world. To meet the demand and market expansion that is occurring quickly, a mobile app online testing suite is essential. You may ensure a sound strategy to expand and advance your firm by including a thorough mobile app testing strategy.

Also read: How Custom Mobile Application Development Drive Business Growth?




pCloudy is the most powerful cloud-based App Testing Platform. Brand Marketing @ pCloudy (