How does Cross Browser testing improve the User Experience?

In the current digital scenario, technological evolution is inevitable, and businesses need to be constantly updated with the new technological changes that are taking place. The sustainability of any business is its ability to deliver products or services that solve user problems and provide an amazing user experience. To maintain the quality and ensure efficiency in the service, one must engage in standardized software testing to check if the actual outcome meets the envisioned one. Cross Browser testing is considered an indispensable part of the app development life cycle to achieve these results. It makes sure that your business web application is widely accepted on all kinds of web browsers. It guarantees a better user experience no matter which browser your users use to view your website or web apps.

Let’s talk more about how cross browser testing can ensure better user experience of your web applications, but before that, we should understand the basics of cross browser testing and why cross browser testing is important?

What is Cross Browser testing?

Why is it needed?

Many business customers who own cross browser applications demand cross browser testing services. Inevitably, each browser responds differently to code changes making it risky. There is a possibility that any of the browser-OS-Device combinations might fail to respond to the changes. Since every browser renders HTML, CSS, JS differently, it becomes a challenge. Also, it is unrealistic to test so many browsers, but this cannot change the importance of efficient user experience. Every website design might not necessarily look the same, but developers can create and implement a responsive website design to accommodate the website features. That is why Cross browser testing is crucial to the business to manage these situations well.

When to start Cross browser testing?

It is entirely your decision whether you want to test manually or use automation. At an early stage, you can implement manual exploratory testing. As it progresses, you can automate the cross browser testing for regression and functional testing to broaden the scope of testing, inspect elements, and identify bugs.

No matter how you test or which browser compatibility testing tool you use, nothing should deviate from the aim of making the website and web apps look work perfectly. You must ensure that it performs well across multiple browsers as well.

How to perform cross browser testing?

Firstly, decide how many and which browsers you want to test depending on the concentration of your user base. Google Analytics can help with the user data, but it does not cover the whole user traffic.

Secondly, choose whether you want to build an in-house device lab or test on the cloud? Whether to test on real devices or emulators? Owning a device lab can be expensive, and the cost depends on how many devices you want to invest in; it excludes the cost of replacement and buying new devices to keep up with the current market trends. Testing on real devices is always recommended, as it captures the real user actions and device response.

Thirdly, investing in cross browser testing tools can be a great move, as you can save the costs and explore speed, features, and the range of devices in a single platform.

Fourth, parallel testing on automated cross-browser compatibility testing tools enables multiple test executions parallelly, covering a maximum number of tests in very little time.

Finally, exploring features like live testing, browser screenshot comparative analysis, etc, also saves time and effort for the DevOps team. It gives them enough room to focus on building a quality product.

Role of Cross browser testing in improving the user experience

  • Convenient and Accessible: Convenient and accessible website is the measure of customer satisfaction. It can lead to a better rank on the Google Search Engine as well. If a customer is facing difficulty navigating through the website smoothly, he will soon leave the website. CSS Gradient and CSS Opacity are inseparable aspects of UI/UX design which form the foundation of how design impacts the attention and focus of the user, consequently affecting the website usability. There is no point in offering a top-notch website but horrible CSS Gradients and Opacity that behaviorally vary from browser to browser. Although CSS Opacity is maintained across browsers, it might be incompatible with legacy browsers like IE or older. Also, by channelizing the power of simple native functions of CSS Gradients, the designers guarantee faster site loading without compromising on the resolution and clarity of the website.
  • Smartphone Compatible:Different smartphones have different Operating Systems. Even third-party browsers like Mozilla, Chrome, Opera, etc, behave differently on Android and iOS. No matter which browser you access the browser with, the goal should be that it should be compatible with all of them. So that it can be accessible to a wide range of customers and also keep a check on the bounce rate. Cross browser testing helps in maintaining the operational capacity and accessibility of your website on devices like desktop, mobile, or tablets.

These are used in many cases like profile creation, registration, calendar-based forms, etc. For any discrepancies in this case, a cross browser testing tool would serve the purpose and apply fixes.

Cross-browser compatibility testing helps provide a better user experience while following the best UX design methods. Many user-centered designs can be ingrained in the website for a better user experience; if they do not support the user’s default browser, every effort will go in vain.

Many websites are built on website builders like WordPress that do not require any coding and provide endless templates to use. However, some website templates are not browser compatible and require the developer’s intervention. The incompatible templates can create issues in some functions like sliders, toggles, etc. So, these templates have to go through extensive cross browser testing before being presented to the end-user.


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pCloudy is the most powerful cloud-based App Testing Platform. Brand Marketing @ pCloudy (